April 03, 2018 - Mpx Enjoys Record Monthly Revenue of Cdn$5.2 Million in Arizona
- “This acquisition represents a solid addition to our industry and presence in Arizona, a State that offers MPX one of the best-regulated, yet industry-supportive markets in the country,” said W. Scott Boyes, MPX’s Chairman, President and CEO. “The entities being acquired have recorded trailing 12-month revenues of US$15 million and EBITDA of approximately US$3.5 million and its results will be immediately accretive to MPX earnings. Furthermore, the acquired companies are well-managed and will allow both parties to share best practises and benefit from the ability to share purchase economies. With the pending opening of our Apache Junction dispensary, the addition of the Holistic Center, will bring the number of dispensaries managed by MPX in the greater Phoenix market to four, will more than double our cultivation capacity and will materially complement our management team in the State. Adding to our critical mass of operations, this acquisition will add to MPX’s ability to benefit from purchasing economies, spread the administrative overhead costs over a larger revenue base and provide cash flows to support additional growth.”
April 09, 2018 - MPX Adds a Fourth Dispensary in Phoenix and Triples Capacity for MPX Concentrate Production in Arizona
- Beth Stavola, COO and President of MPX’s U.S. operations, adds “With our fourth dispensary opening soon in the Apache Junction suburb and our expanded concentrate production facilities coming on-stream this month, we expect to see our Arizona revenues continue to expand over the next several fiscal quarters. The Arizona program is well-regulated by AZDHS, the patient count continues to grow, the supply and cost of flower and trim for re-sale and concentrate production is excellent and, while the Phoenix area market is increasingly competitive, retail prices and margins remain attractive. This is a great state for MPX to conduct business in.”
TORONTO, April 09, 2018 (GLOBE NEWSWIRE) -- MPX Bioceutical Corporation (“MPX” or the “Company”) (CSE:MPX) (OTC:MPXEF) is pleased to announce that the official opening of the its newest “Health for Life” medical marijuana dispensary in the Metropolitan Phoenix area, located at the junction of E. Main and Crimson in the suburb of Apache Junction. This brings the number of dispensaries under MPX management in Arizona’s Sun Valley to four. The Crimson dispensary will meet the needs of patients in this comparatively underserviced southeast quadrant of the region by making available the full spectrum of MPX concentrates, an extensive variety of cannabis flower, and a broad selection of 3rd party, processed cannabis-infused edibles.Arizona Medical Marijuana Patient Numbers:
The Company also announces that it has relocated the processing and production of MPX concentrates to a new location in North Mesa. Phase one of the build-out at this facility, now in operation, will immediately double the current production capacity of MPX-branded products in Arizona to approximately 150,000 grams annually. The second phase scheduled for completion early in calendar Q3 will increase potential production to over 400,000 grams per year and the final phase expected in calendar Q4 will result in annualized capacity increasing to a total in excess of 800,000 grams annually with a wholesale value (at current prices) of approximately US$18 million.
In Nevada, our production capacity has been limited by the availability of raw material, of biomass. And most of our product produced there has been sold 2-3 weeks in advance.MPX Dispensary Distribution *Melting Point Extracts - Nevada Locations *(Greenmart of Nevada - Where To Find Us)
- October 14, 2017 - 34:08 - Near Wynn Casino, 34:50 - Third dispensary target: "Near Revere, not right in the city itself"
- January 31, 2018 - 6:13 - "Right now we are searching for third location. We've got a number of really good prospects there."
- March 28, 2018 - 16:29 - "I think we're pretty close on number three. It is a great location and I'm gonna refrain from mentioning the town but it's a great population."
The company, which is building a facility to grow and process marijuana for medicine, sold 51 percent of its real estate and management companies to The Canadian Bioceutical Corp., for $5.1 million. The agreement was announced Tuesday.
The company is in the process of building a 50,000-square-foot facility on Innovation Way, next door to Amazon and Mass Biologics, the medical research and testing facility run by the University of Massachusetts.
- TORONTO, Ontario, June 15, 2017 (GLOBE NEWSWIRE) -- The Canadian Bioceutical Corporation (the “Company” or “BCC”) (CSE:BCC) (OTC:CBICF) today announced that further to its press release of April 4, 2017, the Company, through its wholly-owned subsidiary CGX Life Sciences, Inc. (CGX), has completed the acquisition of a 51% interest in IMT, LLC and Fall River Developments, LLC (“FRD”), Massachusetts registered companies active in the cannabis space.
The marijuana industry has become a popular spot for Fall River.
According to MPX Bioceutical Corp, construction of a 40,000 square foot marijuana cultivation/processing facility on Innovation Way in Fall River, Massachusetts is targeted to be complete in the summer of this year with cultivation beginning in the third quarter of 2018. Cannatech Medicinals, who is owned by MPX Bioceutical Corp, has been working on the facility next to Amazon.
They have also commenced construction on the first of three dispensaries in Massachusetts, including one at 160 Hartwell Street in Fall River near the Applebee’s restaurant. The Hartwell Street location will get their supply from the Innovation Way facility.
CannaTech Medicinals; Hope, Heal, Health; and Northeast Alternatives will all be in the running for licenses to grow and sell marijuana for the recreational market. Recreational sales are scheduled to start July 1.Massachusetts Medical Marijuana Patient Numbers:
CannaTech Medicinals is building a 50,000-square-foot growing facility and processing laboratory in the biopark on Innovation Way. It is also building a dispensary off Hartwell Street.
- January 08, 2018 - The facility is completely built-out and when fully operational will be capable of producing 825,000 grams of MPX-branded cannabis concentrates per annum.
- MPX Bioceutical Corporation (the “Company” or “MPX”) (CSE:MPX) (OTC:MPXEF) today announced that the Company, through its indirect wholly-owned subsidiary, S8 Management, LLC (“S8 Management”), is entering into a management agreement (the “Management Agreement”) with LMS Wellness, Benefit LLC (“LMS”) which will result in MPX building and managing a full service medical cannabis dispensary in the White Marsh suburb of Baltimore, Maryland.
Photo caption: A medical marijuana company has signed a lease for the space at 4909 Fairmont Ave., next to the mural.
A medical marijuana dispensary is coming to a long-dormant space on Fairmont Avenue in downtown Bethesda.
Rich Greenberg, of Greenhill Capital, which owns the building, said Budding Rose LLC signed the lease for the roughly 1,900-square-foot space about six months ago. He said work is ongoing to fit out the interior to meet the dispensary’s needs, and he wasn’t sure when the shop would be ready to open.
The management agreements with Budding Rose and Rosebud will result in MPX subsidiaries now operating three medical cannabis enterprises in the State of Maryland. The first management agreement with LMS Wellness, Benefit LLC was announced on December 12, 2017. Rosebud is one of only 14 licenses issued to process cannabis derivatives in the State of Maryland. The facility is completely built-out and when fully operational will be capable of producing 825,000 grams of MPX-branded cannabis concentrates per annum.
Budding Rose will operate a dispensary in a high-traffic area of downtown Bethesda, Maryland, in close proximity to the Walter Reed Military Medical Center and National Institutes of Health. Bethesda, Maryland is located within the Capital Beltway and is one of the wealthiest communities in the Capital Region. The dispensary is currently under construction and is expected to be operational in late February of this year.
GreenMart will operate a dispensary, under the “Health for Life” brand, in a high-traffic area of Baltimore, Maryland, situated off of North Point Road in the community of Colgate. The location is conveniently located near Interstate Routes 695, 95 and US Route 40 and a 15-minute drive from Baltimore’s Inner Harbour, Canton Waterfront, Federal Hill, and Fells Point. Within 2 miles of the location sits Johns Hopkins Bayview Medical Center, a teaching hospital within the world renowned John Hopkins Health System. GreenMart has been welcomed and supported by the community leaders of Colgate. The dispensary is currently under construction and is expected to be operational in April 2018 of this year.Maryland Medical Marijuana Patient Numbers:
- More than 17,000 consumers in Maryland have registered for medical marijuana.
Rank | City | County/Counties | Population |
---|---|---|---|
1 | Las Vegas | Clark County | 583,756 |
2 | Henderson | Clark County | 257,729 |
3 | Reno | Washoe County | 225,221 |
4 | North Las Vegas | Clark County | 216,961 |
5 | Sparks | Washoe County | 90,264 |
School | City | Enrollment | NCAA or Other (Nickname) |
---|---|---|---|
College of Southern Nevada | Las Vegas | ~54,113 | Division I (Coyotes) |
University of Nevada at Las Vegas | Paradise | ~33,007 | Division I (Rebels) |
University of Nevada at Reno | Reno | ~21,463 | Division I (Wolf Pack) |
Western Nevada College | Carson City | ~5,238 | ? (Wildcats) |
Nevada State College | Henderson | ~4,714 | ? (Scorpions) |
Employer | Industry | Location | Employees in State |
---|---|---|---|
MGM Resorts International | Gaming, Hospitality, Tourism | Paradise (HQ) + Various | ~ 56,000+ |
Clark County School District | Education | Clark County | ~35,000+ |
Caesars Entertainment | Gambling, Hospitality, Tourism | Paradise (HQ) + Various | ~ 26,600+ |
Nellis Air Force Base | Military | Clark County | ~14,000+ |
Wynn Resorts | Gaming, Hospitality, Tourism | Paradise (HQ) + Various | ~11,000+ |
Questions | Answers |
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So if he was making more than 500k it would be okay in your book? That's pretty messed up. | Seems like I'd be even more of a piece of shit if I was that successful. |
Are you involved much with the general goings on of the casino? If so, what goes through your head when you see huge amounts of money being gambled away by someone who doesnt know when to walk away? | Yes, I'm an executive so I'm in touch with most everything that goes on. Most of the time when I see something like that, I just say "good for us" and try not to think about whether or not the person can afford it or not. |
How much do you make a year? Unless you are making like $500,000+, then you are a piece of shit. you are destroying thousands of people's lives so that you can make a living and afford your bmw and other status symbols. | I don't make $500K a year so I guess that makes me a piece of shit. |
What is the worst most tasteless thing you or the casino in general did to make money? | I, obviously, like to think I'm uber classy. But in general I think paycheck cashing promotions are pretty tasteless. E.g., Cash your paycheck and get 5% of the total value in free slot play. |
Can you ELi5? Sorry, to me that just sounds like you hand over your $1000 you earned, and get back $50? Which seems wrong...? Or do you get an extra $50? Hmmm... Thoroughly confused myself. | Let's say your check is $1,000. The casino will cash your check and then also give you $50 in promotional credits to be used on the slot machines. The idea is that since we've given you some "free" money to begin playing the machines you will also dip into the $1,000 cash that we also handed you. |
Are there any clauses that prevent you from just spending the $50 in free bets and cashing out the $1k without actually playing with it? | No, you get the $1K in cash and the $50 can only be used in the slot machine. I've done this once when I started my new job and my direct deposit wasn't set up yet so they issued me a live check. |
How many people just walk directly out of the casino after cashing the check with their 5% bonus? | I don't know, I've never run this promotion but generally speaking when we give away promotional credits, the "walk rate" is in the 25% range. |
How often do you go to the strip clubs in vegas? If you go how much do you spend? Do you get treated better if they know what your job is? | I really don't like them so not often unless someone is in town that wants to go. I don't have a moral objection, just think it's a waste. "Hey do you like to eat steak? Give me $20 to smell this delicious steak! No, you can't try it!!!". |
So that having been said, I might spend $20 to give to the girls on the stage and maybe a lap dance. | |
No, I don't get treated better because of my title really. They usually just care about how much money you spend and that's it. | |
What are some sneaky strategies that you use to get people to spend more money? I don't mean obvious things like having ATMs...but things related specifically to gambling.. | Ummm... Off the top of my head I think the sneakiest thing is probably side bets on table games (e.g., play an extra $5 and if your two cards are a pair then you win $25) because the odds are terrible or things like advertising low table game limits but modifying the rules (e.g., blackjack pays 6:5 vs 3:2) to increase the house advantage. |
Some casino customers are super cheap and only play $1 Blackjack. Others are whales and the casino spends a lot of money to attract them, but they are rare. Somewhere in between, I imagine, there are customers who spend a significant amount and exist in numbers to make most of the casino's profits. | First, we quantify most everything by "theoretical worth". That is, how much we can expect to win from you based on the house advantage of the game you play and how long you play. The general formula is decisions per hour X house advantage X hours played X average bet. So, $25/hand at blackjack X 1.5% house advantage X 2 hours played X 60 decisions per hour = $45 in theoretical worth. |
Is that true? How much does a "bread and butter" customer gamble in a day? | Second, It really depends on the particular property. The number is a lot higher for Wynn then it would be at Joker's Wild (a really, really dumpy casino on the outskirts of Vegas). That having been said, most places will be very happy to have you if you are in the $150-300 a day in theoretical worth range. |
That sounds pretty affordable. Assuming a 30% comp return I guess that comes out to $50-90 in comps a day. | 30% includes the stuff we send you in the mail generally too so at the $300 range you could expect a room and a meal a day. |
What kind of awful rules are you using to have a 1.5% house advantage, or is that number based on the average player being really terrible? How much in comps would I actually generate for two hours of $25 a hand Blackjack? | I just threw the 1.5 number out there. We also factor in skill into house advantage so as to be more favorable to the player, comp wise. comp wise we'd probably give you 15% of the $45, or $6.75. That's just in what we call discretionary comps that the pit supervisor or host can give you. Then you could expect another 30% in the mail via free bets, hotel, food, etc. |
I guess you need to register with the casino loyalty club so you know what we are spending. | Correct. |
I currently reside in Arizona, where you can't swing a dead cat without hitting an Indian reservation and - as a result - a casino. | Well I've worked all over the country and, yes, of course we always keep an eye out on new competition that would impact our existing customer base, especially as the business has seen much more legalization in new jurisdictions in the past 20 years. |
The casino/resorts are getting increasingly sophisticated. Better facilities, better entertainment, and better marketing. | For Vegas, I think most strip properties have dealt with this by investing in properties in regional markets so as to send their customers to their Vegas properties so it is pretty accretive. Someone from Harrah's Ak-Chin in the Phoenix area gets offers from Harrah's Las Vegas quite often. |
Is this something the Vegas casinos consider a rising threat, welcome competition, or something else? How do you - as a marketing guy - react to the fact that a trip to a casino no longer necessarily means a trip to Nevada or New Jersey? | The bigger problem really is for the markets where they were a monopoly for some time and really rested on their laurels. Reno and Atlantic City come to mind. Those markets are dying fast and there really isn't much upside. In Atlantic City, for example, you have casinos buying competitors just to close them so as to reduce the inventory. |
What really happens when somebody wins on a slot machine? Like, what is the behind the scenes stuff that we don't see? Are they checking out the cameras to make sure it was that specific person before they payout? What if you switch seats? What if an underage gambler wins?... What if they switch seats with an of-age gambler?? Honestly, I've never done that, but I've always wondered the underage stuff because I've never ever got carded on slots! I've won hand-pays before (nothing really exciting) and they always hit me with the tax form. What do you guys do with the tax form? Does it get sent out from you guys or does it remain my responsibility from thereon? | I worked as a slot analyst (analyzing machine performance) years ago and never on the floor so I don't know/remember the exact steps. Essentially, though, it's verifying that the machine is functioning properly and recording the details of the jackpot for audit/regulators. If it is a taxable jackpot ( >= $1,200) then we are required to fill out the IRS W2G form to report it to them for tax purposes so at that point we have to get your ID, etc. to facilitate that. Then of course, there is the matter of actually paying you the money, verifying that it is the correct amount, etc. The tax form does get sent to the IRS. You can request the taxes not be taken out of your jackpot as you are only taxed on the net win at the end of the year. |
How did you get involved in the casino bussiness? | 1/2.) Just needed a job and applied to a very entry level job and worked my way up. |
Did you set out to work at one or did it come about another way? | 3.) It can be fun and exciting. |
What do you enjoy most about your job? Least? | 4.) There's a lot of pressure to make money/meet your budget so all of the bullshit that goes along with that. Dealing with politics, having to adjust staffing, etc. And I don't like that at my level the usual tenure is 2-3 years so you move around a lot. I'd like to be more settled, especially in a place I'd really want to live for a long time and I don't feel like I have much control of that in this business. |
1) When you talk about being moved around a lot, is that relating to being moved around in what you do at a particular casino? or more like which casino your working at? 2) Do you feel that your skills at this current job gives you fallback options should your tenure run out? ( Such as in other service based industries?) | 1.) I mean there is only one of me at every casino so if something happens whether I don't like where I work or what something different (e.g., more money) or they don't like me (shocking, it happens!) then the likelihood that I have to move is high, especially if I'm in a city that only has a handful of casinos. 2.) I obviously feel like my skills could take me anywhere! But in reality, it has been tough to change industries when I've tried. Usually places like hotels don't pay as much as casinos and look for more sales-related skills and restaurants don't really have marketing people except at the corporate office whereas my skills are more analytics-oriented. And both usually pay less than casinos. |
time I went to Vegas (around 30 years ago) it still had that "mob" vibe. When I got married there in the 90s (I joke now that I gambled on marriage in Vegas and lost half my stuff) it was much more "corporate" and "family friendly." The "What Happens in Vegas" campaign seemed to try and change that perception. Do you think there's value in returning Vegas to a more "wise guy" kind of feel...playing up the classic vibe, or is it just a big collection of theme parks with gambling? | The problem with returning to that type of vibe is that it's difficult/impossible given how big the casinos are. Sure it was easy for Benny Binion to control everything and not be "corporate" when the old Horseshoe was literally 1/10th the size of MGM Grand. |
What was UNLV like? Did you live in the dorms? It seems like a strange school where everyone commutes and there's no college life around the campus. What are the pros and cons of going there? | I went there for grad school so was older and had a wife and a house. It is definitely a commuter school so there's not a lot of school spirit. I went to undergrad a school with a huge, huge, huge, football program so it was a bit of a change for me. I also didn't find the students to be terribly bright (with exceptions, of course). On the upside, a lot of people like living in Vegas and the Hotel Administration College (where I went) has very, very good brand recognition. |
Do you find people have lots of misconceptions about the casino industry? | That the games are rigged and that we love giving away a lot for nothing/little in return are probably the two biggest. |
So what's up with prostitutes and the casinos? I understand that prostitution is illegal in Vegas, but that they're still there. Is it like the movies, where they're just hanging out in the casino bars waiting to be picked up? | Yes, they hang out at the bars and then there are services you can call and have them sent to your room. If it's overt, casino security will clear them out of the bar area but the vice cops generally focus on human trafficking kind of stuff. |
As an insider, what do you think the job prospects are in the industry for someone with a similar education background, but no casino experience? | 1.) The industry relies heavily on industry experience so job prospects are good if you're willing to start in a low position and work you're way up. If you go to UNLV and get the degree I got and expect for some casino to make you a Director of VP with no experience then you're going to be very disappointed. |
Is that just bizarre luck? | 2.) Bizarre luck. |
What does the industry think about states with Indian reservations that prohibit casinos like Texas? | 3.) Definitely potential opportunity. I've read about that small tribe in Texas. It'll happen eventually in Texas. The people in Louisiana will not be happy, though. |
Is it viewed as a potential opportunity for growth with a small tribe, more competition, or a wedge to open the state to gambling? | 4.) No problem! |
For every average person out there, would you suggest not playing? I mean, in the sense that, it's just not a viable option? | Viable for what? Making consistent money? Then definitely not. If you are entertained by thrill of gambling and have the discretionary funds to do it, then by all means. |
Aw okay! cool. Any idea why people do it? Is it just a thrill? Would being a "whale", make more of a difference? | For the people that do it for entertainment, it's the thrill of anticipation. |
Was it hard getting a job with such a detailed degree? | My undergrad degree is pretty bland, political science, so it wasn't hard at first. I did my grad degree in casino management because I was living in Vegas, wanted to get an MBA, didn't want to take 2 years off from work to get a full-time degree, didn't have the support of my job to get an executive MBA, and didn't like UNLV's MBA program. |
EDIT: Thanks for answering my first AMA question! Really good answer too! | NP! Keep asking away! |
What's your favorite aspect of your job? And do you like to gamble yourself? | 1.) It can be exciting. Picking new acts to play in your showroom seems more exciting to me than selling propane. 2.) Yes... |
What is the best way for tourist to get the best bang for buck in your casino for entertainment, food, gambling etc to have a good time and not go broke? | I'm currently working at a Vegas strip property. |
If you can answer in terms of Vegas, that would be great also. | Unless you have something more specific in mind, the first place I'd direct you to is the Las Vegas Advisor Top 10 Deals List. |
With legal online poker gaining momentum which might mean eventual legal online gambling for other house games online; are the casinos doing what they can to kill this before it starts or your thoughts on this? | Las Vegas Sands / Venetian is actively trying to kill it (which I don't really understand) but everyone just sees it as a means to make more money so are ready to pounce when it's legal. |
I don't know if you're still answering questions, but what are the qualifications for being, say, a Texas Hold'em Dealer in Vegas, specifically your casino, and are the dealers specific to just one game? I.e. omaha, hold 'em, pai gow, stud... Also, without being too specific, what is the average annual income for said occupation? Are the dealers payed solely by tips/do they get to keep all tips? | 1.) Generally there are poker dealers and table games (e.g., blackjack) dealers. Few do both. Among the table games dealers, most know multiple games as the more you know the more hirable you are. In terms of the qualifications it's just that you've gone to some sort of dealer school (there are commercial ones and some casinos do it in-house), experience, and a live audition. 2.) Really depends on the market and the casino. At the high end like Wynn or Venetian they will do close to $100K/year but at an entry-level place it could be more like $25K/year. It's base salary plus pooled tips (aka tokes). |
3.) You've never thought of dealing the WSOP? They need as many dealers as they can find. | |
Do Casino's design their decor for different target groups? | Of course. Hard Rock and Cosmo are designed for younger demographics and Wynn and Venetian for older affluent ones. |
I find all Casino's to be outright horrible to my senses due to the noise/flashing lights. | Encore and the new Barrymore are definitely designed for the Asian gambler. And you'd, obviously, have to assume the casinos in Macau are, too, although I've never been. |
Could you describe your typical work day? also I've had some great times a Joker's Wild! | Ha! I honed my dice skills at JW! |
Typical work day is get to work and look at the previous day's financial results and react accordingly. I.e., ask the analysts to pull numbers, talk to the head of a certain department about their opinion on something, etc. | |
Emails emails emails. | |
Then it's usually a lot of meetings about upcoming things whether it be planning an event, approving new advertising, doing the strategic planning for the property for 2015, meeting with vendors, etc. | |
Emails emails emails. | |
By this time the numbers or reports I've asked to be run are ready so I sit down and look at them and act accordingly (e.g., hey, looks like we're spending too much on postage to mail to customers too far away, let's change the way we do this for next time), etc. | |
Emails emails emails. | |
Then it's usually time to go home but 2-3 times a week I'll have a dinner or event to go to with a vendor or colleague or someone from the press. | |
Emails emails emails. | |
Probably 2-3 Saturdays a month I'll go in and work for a few hours just to catch up on stuff or if there's an event to meet and greet players, make sure everything is going well, etc. | |
Emails emails emails. | |
Has the rise of 6:5 blackjack been hurting the game's popularity, or are there enough people who don't "get" the odds change (or don't care) that it all works out in the end? Is the odds change enough to swing the game back in the casino's favor in the long run even if players count cards? And what about continuous shuffling machines: have any of the casinos you've been with used them, and how did the players react? | The masses don't care about either especially if you're able to offer low limits. The limit and the number of decks is what attracts people to a bj game. Still never going to allow counting. |
Is is harder to get jobs in the background or management functions of the casino? | Well certainly there are more what we call "front of house" positions (dealers, porters, servers, bartenders, etc.) than "back of house" positions (accountants, IT, warehouse, etc.) so in terms of pure numbers, yes it's easier to get -any- FOH than -any- BOH position. |
I'm an IT grad looking to move back to Vegas and wondered if there were more "non-floor" jobs than actually functional jobs. | That having been said, if you're wanting an IT position shouldn't be too hard if you're willing to work anywhere and have a little experience. If you're wanting to just jump into the CIO job at Bellagio, more difficult. |
Great! thank you. I've got about 8 years under my belt, but dear god...no CIO for me. This really eased my worry about options. thanks. | You should be OK as long as you're not too picky. |
Just how rigged are the automatic roulette machines? | They aren't. The games have to go through pretty rigorous testing by the state or an agency of the state to be allowed to be sold. Gaming Labs International is one such company. |
I would think that SEO campaigns and similar web based marketing would be ineffective techniques for a casino in a place like Las Vegas. Is this the case? I know I'm quite late but I would love to know if you have time. | We definitely do SEO/SEM campaigns but primarily for hotel related keywords for people looking for hotel rooms. I worked at a place a little outside of the main city in the south one time and we'd buy broader search terms for people looking for "entertainment in main city" in case they didn't know there was a casino nearby. |
Thanks for the response. I was just curious about engaging people in person in public? Do you operate campaigns on the street such as call to action flyers or similar? Are there laws specific to this type of promotion in Las Vegas? | Not a typical marketing channel most casinos explore, but it's not entirely unheard of. Sorry I'm not entirely sure of the laws. |
Who owns the casino you work at? Is it one guy or a publicly traded company? | I'd rather not say as I don't want to be outted but I have worked for large publicly traded companies, privately held companies (e.g., owned by hedge funds), and publicly traded companies where one individual owns the majority of the shares. I've never worked at a privately owned casino owned by one individual, though. |
How do I get over 65 year olds excited about my product? | Without knowing what said product is, the best thing I can say is to figure out how to make it relevant to them. |
What does a marketing exec. at a casino make a year? | Depends on the size of the property. 75 at a small riverboat casino to 250 at a large place like Bellagio. |
To succeed in marketing, what is the first step to landing a successful job? and what should be the over arching goal in mind to maintain a competitive advantage over fellow competition as well as new shifts in market trends? | 1.) be tenacious. take any job you can get. be a sponge and learn everything you can. |
2a.) don't be afraid to fail, but be smart (and profitable) about it. | |
2b.) don't rest on your laurels. stay in touch with your customers. | |
Go on ... What does a casino do in that regard? | From a gambling standpoint, people in that age range like penny slots so we offer a lot of penny slots. We put on shows that would appeal to them. We would make the decor more classic vs hip. Etc. |
I've always wanted to work in the gaming industry. I have a strong sales background and a B.S. degree... which department would you recommend to get my feet wet? | Probably player development which is the department that deals with VIP guests or maybe special events/promotions. |
What's the best movie you've seen this year? You did say we could talk about life in general... | Absolutely! 12 Years a Slave. |
Edit: Also, Dallas Buyer's Club. | |
Dang, haven't seen it yet...will have to wait for it on DVD or streaming. Edit: Haven't seen that one either. I'm starting look like a Philistine. | It's pretty heavy but sometimes that's good. |
Do you prefer to market for families or adults? Casinos are adult fun, but I've noticed a shift in the past decade. | Definitely adults. |
Your AMA was one of the best, you answered almost every question, so if you're still answering here's one: If a young person comes in and wins more than 100k and then just leaves, would you suspect him/her of anything? | It really depends more on the manner in which you win and how you behave. We're required by law to fill out a Currency Transaction Report for transactions over $10,000. So if you got to that point you would have already given us your ID, etc. We'd obviously make sure that surveillance is watching you to make sure you're not cheating but if you're on a random hot streak and betting $10K/hand then it wouldn't be a huge deal at most strip properties. |
How about a free load just this once? lol. But hypothetically what would 10 grand get you :( | At my place, (which is not an uber classy place like Wynn or Venetian), you'd get pretty much whatever you'd want. Suite, dinners, limo from the airport, show tickets, etc. We'd generally reinvest in you 30% of your loss so just figure out what $3,000 in comps would get you. |
What advice can you give to new grads who want to get into marketing, but can get work due to lack of experience? | As I mentioned in a previous post, I believe you really just need to be tenacious and take anything to get your foot in the door. It's a very crowded field, especially on the what I call "pretty picture" side of marketing. I wish I had a more specific answer to give you. |
What does being a marketing executive involve? | I usually say I'm in charge of driving profitable revenue. The departments that report up to me are charge of advertising, promotions, entertainment, public relations, direct mail/database marketing, and VIP marketing. |
I'm coming to Vegas in December from Australia, can you PM me your email address? | Just PM me. Happy to see if I can help |
Do casinos hire interns? I'm currently a student at a public university. | Absolutely. I think most of the major companies have management training/internship programs. Go to their careers websites. Caesars Entertainment, MGM International, Pinnacle Entertainment, Penn National Gaming, etc. |
Would you recommend a job in marketing? what skill sets would be helpful for marketing? i'm interested in it but not entirely sure what it's about. | I think the best combination in today's world is to be more right brained with a creative bent as more and more the question asked of marketing folks is "quantify how your idea makes me money?" and less and less "what's the most most creative idea you have?" |
It's a crowded field especially on the left brained side (e.g., advertising and public relations) because people think it's "cool". So if that's you're interest, I'd say being tenacious and creative is what is going to get you far in that world because it's tough to get your foot in the door and you have to have thick skin and then when you do get your foot in the door you are going to have a very short leash to prove yourself. | |
Any specific company you recommend? | If you're at the intern stage, apply liberally. |
Do you have the sides backwards, or do I? | Um, well I think of left brained as creative and right brain analytical? |
How selective is the casino management program at UNLV? | The hotel management program in general is not selective but the casino management program is difficult because it's pretty quantitatively-focused so there's a lot of attrition. |
What do you do for family entertainment in Vegas? | I'm single so that having been said, there's all your typical family stuff to do here: parks, camping, hiking, movies, bowling, etc. |
You don't have any family in Vegas? What's something that you go do with your friends, then? | I'm not from here and my ex-wife hated living here thus why she's my ex. My friends and I go and see concerts, go to bars, we like guns so go shooting sometimes, and most Sundays cook for each other. |
Sounds like a nice life! | It's OK. City is kind of soulless and superficial. |
One of my favorite aspects of Vegas is that if you want your experience to improve, it's usually a strategic $20 tip away... whether that be a tip to upgrade your room when you check in, to skip the long line at a club, to get a table with a great view at dinner... What potential 'Experience' improvements would you recommend in Vegas? | Link to thetwentydollartrick.com |
Vegas or Macau. Which is better? | Better for what? |
Have you read The Stars My Destination by Alfred Bester? | I haven't. |
So basically I should just buy from the half off kiosks? | Yes. |
How do you feel about those who are addicted to gambling and those who have lost everything because of it? | Bad, obviously. |
Late to this ama, are you still taking questions? | Sure! |
Sure buddy. | Do you mean to say that you don't believe me? |
I just got started in hospitality marketing, any advice? | Doing what, exactly? Just be willing to make not a lot of money for awhile and be willing to relocate frequently if you want to move up the ladder. I guess those are the first things that come to mind. |
Have you had any good marketing ideas that you couldn't do due to marketing regulation. | Not necessarily due to regulation but a lot of times you're gun-shy to do a promotion because well, what happens if no one shows up? |
Bastard. | Danka. |
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